Elsewhere Gallery was a temporary gallery created by Adi Dahan for the exhibition “Rising Star” at the Herzliya Museum of Contemporary Art. Operating outside the museum walls, it broadcast back to the museum through a live video call.
A scanning machine positioned at Segal's studio interacted with museum visitors by capturing their movements on video, steering the scanner’s navigation in real-time as a remote, human-based control. The process flowed in a loop: digital video stream took on a physical, mechanical form by the machine, then returned to the digital realm via video projection.
The scanning machine examined paintings produced by earlier painting machines from Segal’s works. In Heart for the Tin Man, for instance, a painting machine precisely dropped acrylic paint in response to voices and music in its environment. This process generated a series of paintings, each one stemming from a distinct information source.
By making small adjustments to that painting machine - replacing its paint device with a macro lens camera - the machine became a scanner, capturing images of its own previous outputs. This second machine produced a video work, with the scanner navigating each painting as if it were a map, where paint drops formed a topographic landscape. The macro lens revealed details invisible to the naked eye, some resembling microscopic lab images.
“Microfilm” refers to the analog data storage method once used before modern digital systems. Segal’s machine evokes the movement, magnified imagery, and distinctive sounds of vintage microfilm readers.